Are Health Leads Clients or Charity Cases?

Most people don’t like the idea of charity starting to look like business. And for the most part, they’re right that it’s not good.

Although, there are even stranger ways that it can happen and things no longer look so black and white. What do you do when your health leads are trapped between looking like charity cases and looking like actual, high-value clients?

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How Your Lead Generation Strategy Can Heal Division

Well, the first trailer for Avengers: Age Age Ultron is finally out. And in case you haven’t been following, the premise of the upcoming superhero flick isn’t actually unlike a usual scenario in your prospect’s organization.

Such division however isn’t always beyond the healing capacity of your lead generation strategy.

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How Medical Appointment Setters Balance Expecations and Reality

Some of the problems that characterize marketing can reach the point of cliché. And for the medical industry, one such problem is the imbalance between expectations and reality.

Medical appointment setters often feel like they’ve been served the short end of the stick when, say, a medical breakthrough isn’t actually that much of a breakthrough. But when there’s often a shortage of marketable ideas, what can they do?

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Sharing Expertise and Success Storytelling

In the medical industry, success stories have become a staple in content marketing strategies. On the other hand, conventional buyers would always like to style their decisions as based on fact. It’s almost contradictory.

On one hand, you get to the emotional storytelling of cancer survivors. But on the other, you have the physicians and managers who seem to only want stats when B2B organizations are sharing expertise. Is this something that your marketers need to reconcile?

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Medical Lead Generation Tips – Prospects Test Your Readiness

Ever feel like your prospects do nothing but put you to the test? Well, that’s often expected in healthcare. It’s not like there’s very little at stake.

But whether you like or not, your medical lead generation campaign needs the test to really prove you are good enough to serve your clients.

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Medical Leads and Medical Inquiry – It’s Really the Prospect’s Initiative

A typical fear for first time marketers is fear of invading prospect privacy. And for those charged with generating medical leads, it can be a whole lot worse. Probing questions into a prospect’s practices can spark a rather heated defense. It can be like a doctor asking about gun ownership and the patient reacting with accusations of invading private matters.

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Non-Medics in Your Medical Leads

These days, the healthcare industry is going to include more and more people with less and less medical knowledge. And surprise! This isn’t entirely a bad thing. In fact, you might want to change your lead generation strategy once non-medical prospects are being counted among your medical leads.

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Sharing Expertise Goes Beyond Biology and Anatomy

When people think healthcare expert, oftentimes people are thinking cells, medicine, disease, and an advanced degree. They don’t necessarily think of bureaucracy, management, and business. Healthcare is more often represented as the doc in the lab coat, not a bunch of corporate suits.

Reality of course paints a different picture (and for some it’s not pretty). There’s plenty of business expertise needed in the industry of healthcare. The good news is that this no longer means you have to be a neurosurgeon just to share insight that can be valuable in the healthcare market.

Now why does this matter again? Secondly, what exactly are the areas that require expertise besides that of human anatomy and biology?

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Medical Lead Generation Tips – Relying on Business Weathermen

Weather forecasts are typically consulted prior to big outdoor events like the Thanksgiving Parade and, of course, this year’s 4th of July. Fireworks. Barbecues. It’s hard to have any of these when your local weatherman is predicting some rainfall.

In the same sense, marketers in the healthcare industry often turn their attention to industry news when planning lead generation campaigns. For them, anything that impacts the industry itself would logically impact their target markets. Examples can include the recent impact of Obamacare on the demand for nurses.

Still, if the weatherman isn’t always right, can the same be said of industry news?

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Using Lead Generation In The Fight Against Unseen Epidemics

Lead Generation, Sales Lead Generation, Sales LeadsLead generation is a marketing process and but if there is one thing that marketing is unconventionally good at, it is spreading awareness. As you know, awareness is one of the greatest weapons against disease simply because prevention will always better than cure. It is how epidemics have always been neutralized and dealt with.

Though speaking of epidemics, there are some that do their damage slowly and in long-term consequences in contrast to blatantly lethal images of plagues and contagions. How can your medical lead generation process combat these unseen enemies to public health?

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