Last night, I watched “the book of life” with my nephew and I got to say, I was captivated by the storyline. Basically, it’s a love story with action and comedy. But that’s the main point of the story. It was all about being our own self, this was shown nearly at the end of the movie. Also, this movie was released a year ago and I haven’t seen it until yesterday.
“Readiness is the key to success”
Have you’ve ever seen a soldier charge into battle without any guns, grenade or a combat knife? Well, maybe there’s stories that tells of such things but it would be foolish to charge into battle without anything on hand, well fist fight is a manly thing but it doesn’t mean they would do it (Your Enemy in the battlefield)
Okay enough with the small talks and let’s get down to business, Supplies. What doctor’s needs to save lives and what hospitals need to maintain. Read more
As medical devices sales continue to grow and change, this will be a challenge to manufacturers. This being said, companies needs the perfect combination marketing strategy to make sure that their sales efforts targets prospects with positive information, as well as top-notch results. Read more
Having a business that specialized only to Health Care maybe tricky, it requires you to have the top-quality product or service you could give to prospect or future clients. Of course who would want a Health Care service that is just starting off, I know I wouldn’t. Why? Because most of your clients will be hospitals that are top-notch and don’t want faulty product or service.
Knowledge of buyer personas is one of the essential basics of lead generation. You cannot define your health leads unless you know the different types of clients you usually run into. The different personas could be constructed based on your experience or a shift in your marketing strategy, but it diversifies your target market all the same.
On the other hand, there are times when a lead doesn’t seem to fall under a particular persona. What then? For those using personas for the first time, this is usually the point where the system is discarded and that’s bad. It’s like discarding a better way to personalize drug dosages just because nobody did it right the first time. If that didn’t stop entrepreneurs from trying, then it shouldn’t stop you from doing the same with your health leads.
Well, the first trailer for Avengers: Age Age Ultron is finally out. And in case you haven’t been following, the premise of the upcoming superhero flick isn’t actually unlike a usual scenario in your prospect’s organization.
Such division however isn’t always beyond the healing capacity of your lead generation strategy.
Panic is really just the hysterical twin of hype. In business, both can have a radical impact on demand and on B2B marketing campaigns. That doesn’t mean the impact’s going to be good. In fact, they both have strikingly similar downsides.
Perhaps that’s one of the few upsides to the Ebola panic that’s now sweeping the United States. Forget the actual epidemic. The anxiety and paranoia that this whole mess created can be its own disease!
It’s not that hard to see the kind of lessons B2B marketers can learn here. Sharing expertise is a common tactic for attracting interest, which in turn attracts potential B2B leads.
There are plenty of things that have changed the way B2B salespeople work. But despite the increased capacity to mine more data and broaden communications, it’s also important to remember what technology hasn’t changed.
In this regard, medical appointment setting, both on the level of patients and practices, have plenty of areas that are at risk of neglect simply because technology offers a false sense of security.
If there’s something simple that you can learn from the rise of urgent care, it’s the idea that not everything is an actual medical emergency. Unless the city’s under attack by mutant lizard men or a zombie virus, the worst injury in an ER is someone with a broken nose.
Shouldn’t this be quite a relief for prospects? And more to the point, what’s wrong with idea that not all problems are such big time emergencies? You could be getting more medical leads that way!
In the medical industry, success stories have become a staple in content marketing strategies. On the other hand, conventional buyers would always like to style their decisions as based on fact. It’s almost contradictory.
On one hand, you get to the emotional storytelling of cancer survivors. But on the other, you have the physicians and managers who seem to only want stats when B2B organizations are sharing expertise. Is this something that your marketers need to reconcile?
Interesting linksHere are some interesting links for you! Enjoy your stay :)
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- October 2015
- September 2015
- July 2015
- June 2015
- February 2015
- January 2015
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- November 2013
- October 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012