Rickety architecture, unkempt lawns and trees with claw-like branches. Your typical haunted house wouldn’t look out place in a Scooby Doo episode. But despite their associations with bumps in the night, strange lights and noises, and a shady history involving violence, terror and tragedy… the houses in Scooby are really just trick fun houses with a Halloween twist.
These tricked out homes though are good models for your B2B marketing campaign.
It is only fitting that a medical lead generation strategy should fulfill the role of the combat medic (or simply medic as they are popularly called). Medics are widely understood to be highly non-aggressive even when they are serving one side of a conflict. And like them, your lead generation process should be geared to a purely supportive role and avoid engaging in the heat of combat.
Lead generation campaigns commit a mortal sin when they do not tell prospects what they are signing up for. You get so much advice on how to sell something but have you ever tried to put yourself in another’s shoes when it comes to buying? Chances are, there are times when buying advice ends up leaving a stronger impact than your entire lead generation strategy.
Be it lead generation or healthcare, getting an explanation for something is not always enough. You have a goal to achieve whether it is getting more sales leads or maintaining medical equipment. Furthermore, it only goes to show how sharing knowledge has its limits.
A lead generation campaign uses lists that are actually quite like the Naughty and Nice lists used by Santa Claus. On the other hand, the nature of the lead generation process can complicate things when you are trying to figure out which list to put your prospect in.
You might wonder: what does the regular consumer know about sales leads? After all, they are not even likely candidates to be among them. Usually the marketing approach to attracting them is by the masses (usually via advertising or branding). In contrast, individual sales leads are more expensive because the process requires prospects to be qualified, engaged with at length, and then sent to a sales representative just to really ensure a purchase. Such is why they are arguably more expensive.
Some people forget but influence has always been a part of a successful lead generation strategy. Even down to its core concepts, your leads come to you as responses to your marketing images. Their decisions and interests are being influenced by your lead generation campaign.
However, wielding that influence also comes with a great responsibility.
As you know, lead generation uses content that encompasses all different mediums. You have video, text, and visual. However, whichever you use, always know that your lead generation content is actually speaking numerous languages. More than that, it does so all at once.
Using content in lead generation is pretty common but first-timers should always do their best to avoid common mistakes. One of them is content that is often not pleasing and is either drawn out or just excessively promotional. To use content like that for lead generation, you need to think like a librarian.