Healthcare Lead Generation Tips – Sending Your Own Egg Basket

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It’s nearly Easter. And like Halloween, Valentines, and Christmas, plenty of B2B marketers are decking their websites, ads, and other materials with the appropriate icons. In this case, it’s eggs, bunnies, and the chocolate inside all of them.

And if you’re targeting hospitals and clinics, there’s probably an even higher chance that they’ve adopted similar decorations.

What does this have to do with lead generation? Well, if you’re planning to make calls and set appointments you’ve got to make sure your own Easter message isn’t mixed up in all the others.

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Outsourced Telemarketing Services – Turning Dependence Into Strength

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Dependence can be a form of weakness but like any weakness, it can be turned into a strength. However, the specifics of doing so are also exclusive to the idea of dependence.

For example, take depending on outsourced telemarketing services to keep your leads coming in and keeping business afloat. It can be like a cripple depending on a crutch or an invalid who has to breathe through a respirator.

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4 (More) Pieces Of Information You Need After Appointment Setting

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You look at your calendar. It’s going to be another busy month full of sales appointments — or at least that’s what your calendar says. You may think you’re getting face-time with real managers and doctors but in reality you’re probably only scheduling walk-ins. Successful sales appointments need to revolve around real engagement, not just a cold sales pitch. For that, you need to know as much as you can about your prospects, so that your conversations will be warmer and more natural. That’s why, immediately after the appointment setting phase, you’ll need more in-depth research on your prospects.

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The 5 Golden Rules of Following-Up for Health Lead Generation

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With an ancient art like prospecting, it’s quite surprising why many of its modern practitioners still fail to follow up with leads the right way. It really goes without saying that marketing and sales folks who overlook this crucial step are wasting a lot of opportunities. From lead generation all the way to closing the deal (and beyond), a clear follow-up plan has to be part of your sales process.

Of course, the follow-up tactics you use vary as the prospect moves further down the funnel. The way you follow up a fresh lead is very different from how you would deal with a prospect who’s already in the decision-making stage. Today’s post looks at prospect follow-up at the first few points in your sales cycle, particularly lead generation. There are plenty of strategies and best practices for following up with leads at such a juncture, but thankfully you only need to take to heart these five timeless rules:

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Horror House: A Model for B2B Lead Generation

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Rickety architecture, unkempt lawns and trees with claw-like branches. Your typical haunted house wouldn’t look out place in a Scooby Doo episode. But despite their associations with bumps in the night, strange lights and noises, and a shady history involving violence, terror and tragedy… the houses in Scooby are really just trick fun houses with a Halloween twist.

These tricked out homes though are good models for your B2B marketing campaign.

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Lead Generation Tips – Play The Medic’s Role

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It is only fitting that a medical lead generation strategy should fulfill the role of the combat medic (or simply medic as they are popularly called). Medics are widely understood to be highly non-aggressive even when they are serving one side of a conflict. And like them, your lead generation process should be geared to a purely supportive role and avoid engaging in the heat of combat.

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Lead Generation Tips – Tell What Prospects Sign Up For

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Lead generation campaigns commit a mortal sin when they do not tell prospects what they are signing up for. You get so much advice on how to sell something but have you ever tried to put yourself in another’s shoes when it comes to buying? Chances are, there are times when buying advice ends up leaving a stronger impact than your entire lead generation strategy.

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Lead Generation Tips – Knowing ‘How’ Isn’t Enough

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Be it lead generation or healthcare, getting an explanation for something is not always enough. You have a goal to achieve whether it is getting more sales leads or maintaining medical equipment. Furthermore, it only goes to show how sharing knowledge has its limits.

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Lead Generation Tips – Have Your Own Naughty/Nice List

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lead generation campaign uses lists that are actually quite like the Naughty and Nice lists used by Santa Claus. On the other hand, the nature of the lead generation process can complicate things when you are trying to figure out which list to put your prospect in.

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