Have you’ve ever sat down in a park bench and just observe the people around you? Imagining what they are thinking about? Like a jogger male who just passed by a beautiful woman, or an old couple feeding a family of duck in a nearby pond? I bet you all have done this. Not just in parks but at work too, whether you’re just a janitor or a businessman, you’ve tried to imagine what the person is thinking at that moment. There’s no need to be embarrassed about it, it’s completely normal.
Knowledge of buyer personas is one of the essential basics of lead generation. You cannot define your health leads unless you know the different types of clients you usually run into. The different personas could be constructed based on your experience or a shift in your marketing strategy, but it diversifies your target market all the same.
On the other hand, there are times when a lead doesn’t seem to fall under a particular persona. What then? For those using personas for the first time, this is usually the point where the system is discarded and that’s bad. It’s like discarding a better way to personalize drug dosages just because nobody did it right the first time. If that didn’t stop entrepreneurs from trying, then it shouldn’t stop you from doing the same with your health leads.
Contacting business prospects during holidays like Thanksgiving (especially in the healthcare industry) is generally discouraged. After all, it’s commonly presumed that most professionals will be out having dinner with their folks. Same goes for their nurses and other employees and heck, even the hospitals will probably be closing most of their doors to hold enclosed celebrations with their tenants.
However, you never know where a few will be exceptions to this rule. After all, there’s got to be somebody around to keep things running while everyone’s chowing down on a turkey dinner. Here’s how you might be able to work on some health leads even during holidays.
Like many seasonal celebrations, Halloween doesn’t just have you dressing up yourself. It dresses up your house as well! But when you learn more about the tropes and folkore around haunted houses, they can teach you a few surprising lessons about attracting the right customers while scaring the wrong ones away!
Such lessons are can help you improve your appointment setting strategies so that you can avoid wasting time meeting with the wrong customer.
Well, the first trailer for Avengers: Age Age Ultron is finally out. And in case you haven’t been following, the premise of the upcoming superhero flick isn’t actually unlike a usual scenario in your prospect’s organization.
Such division however isn’t always beyond the healing capacity of your lead generation strategy.
Political and legal implications aside, how often do you see healthcare professionals sharing expertise… and resorting to character assassination?
Hopefully, it’s not that often. But if you’ve ever ventured to touchier topics like vegetarianism, the organic movement, and medical marijuana, your chances of encountering this will increase. Exponentially even.
Ideally, this isn’t the best behavior for any professional whether they’re medical doctors or the B2B organizations that support their work. Still, reality always seems one step ahead of the perfect world.
Handling a sports team can be like handling a business in of itself. The star players aren’t just the employees. The audience is not just the paying customer. It makes sense that plenty of health and fitness related businesses throw their services at their feet as a means to keep everyone in top shape. Look at what Johnson & Johnson is doing as an official sponsor.
These teams however aren’t the only kinds of business prospects that fit this description. If you’re looking for health leads beyond individual care, there are plenty of organizations that demand just as much fitness from their own work force.
Healthcare is no stranger to the pains of supply and demand. The cost of rare cures/treatments for rare diseases is more or less a cliché. And yeah, being its sole provider can logically generate enough attention to ensure a steady flow of health leads.
The real question though should that make it the only source?
With an ancient art like prospecting, it’s quite surprising why many of its modern practitioners still fail to follow up with leads the right way. It really goes without saying that marketing and sales folks who overlook this crucial step are wasting a lot of opportunities. From lead generation all the way to closing the deal (and beyond), a clear follow-up plan has to be part of your sales process.
Of course, the follow-up tactics you use vary as the prospect moves further down the funnel. The way you follow up a fresh lead is very different from how you would deal with a prospect who’s already in the decision-making stage. Today’s post looks at prospect follow-up at the first few points in your sales cycle, particularly lead generation. There are plenty of strategies and best practices for following up with leads at such a juncture, but thankfully you only need to take to heart these five timeless rules:
Lead generation campaigns commit a mortal sin when they do not tell prospects what they are signing up for. You get so much advice on how to sell something but have you ever tried to put yourself in another’s shoes when it comes to buying? Chances are, there are times when buying advice ends up leaving a stronger impact than your entire lead generation strategy.
Interesting linksHere are some interesting links for you! Enjoy your stay :)
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- October 2015
- September 2015
- July 2015
- June 2015
- February 2015
- January 2015
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- November 2013
- October 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012