Sharing Expertise and Success Storytelling

In the medical industry, success stories have become a staple in content marketing strategies. On the other hand, conventional buyers would always like to style their decisions as based on fact. It’s almost contradictory.

On one hand, you get to the emotional storytelling of cancer survivors. But on the other, you have the physicians and managers who seem to only want stats when B2B organizations are sharing expertise. Is this something that your marketers need to reconcile?

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Medical Leads and Medical Inquiry – It’s Really the Prospect’s Initiative

A typical fear for first time marketers is fear of invading prospect privacy. And for those charged with generating medical leads, it can be a whole lot worse. Probing questions into a prospect’s practices can spark a rather heated defense. It can be like a doctor asking about gun ownership and the patient reacting with accusations of invading private matters.

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Non-Medics in Your Medical Leads

These days, the healthcare industry is going to include more and more people with less and less medical knowledge. And surprise! This isn’t entirely a bad thing. In fact, you might want to change your lead generation strategy once non-medical prospects are being counted among your medical leads.

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Are Your Medical Leads Taking a Beating?

Broken. That’s the word that best describes a lot of Brazilians after being utterly blindsided by Germany in the World Cup semi-finals. But while you may not be a sports fan, a quick search can make for easy guesses as to why the spectacular loss. (One of which was the absence of its star player Neymar.)

A defeat like this can serve as a cautionary tale to those who run seemingly ‘successful’ marketing campaigns but not realize the beating that’s taking place. For all the medical leads you’ve racked up, it may not matter if the proverbial truck carrying them winds up tipping over.

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Medical Lead Generation Tips – Relying on Business Weathermen

Weather forecasts are typically consulted prior to big outdoor events like the Thanksgiving Parade and, of course, this year’s 4th of July. Fireworks. Barbecues. It’s hard to have any of these when your local weatherman is predicting some rainfall.

In the same sense, marketers in the healthcare industry often turn their attention to industry news when planning lead generation campaigns. For them, anything that impacts the industry itself would logically impact their target markets. Examples can include the recent impact of Obamacare on the demand for nurses.

Still, if the weatherman isn’t always right, can the same be said of industry news?

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Medical Lead Generation Tips – How You Can Generate More Leads Online

medical leads, marketing in healthcare, generate medical leadsAs a business, it’s important to find the right marketing mix that generates a good amount of leads. When you’re a medical company, this becomes a bit more difficult since your target industry isn’t exactly some place you can laze about and draw in business proposals. So, where can you turn to and go for more chances at finding business opportunities?

The answer to the question above is online! You’ve probably already heard about social media and just how much of an in-thing it is right now. A lot of marketers and businesses have begun using social media, and a lot of them are learning how to do it really fast. The whole deal about using social media for business is that… well, it’s effective. Want to know how you can generate medical leads online through using social media elements and material? If so, then let’s get to the following tips:

Create “interesting” content – Content is one of the things that fuels the social media marketing engine. When we say the word “interesting” here, we are referring to content that isn’t just something that seems interesting to everyday people, rather we are talking about content that you think would be beneficial to your prospects, clients, and medical leads. Are you an avid blogger? Do you contribute to online article directories? If yes, then you can start by being less product-centered and more focused on providing the type of information people look for from companies such as yours, in this case that being data and knowledge in regards to the medical field of marketing.

Start being social – What do we mean by being social? Well, in this case, it means having a presence on social networks. You have a lot to choose from: Facebook, Google+, Twitter, LinkedIn, and a whole lot more others you can find online. Why does it help to be social? The answer to that is because you have access to an audience that grows by the second! Facebook has been know to generate and obtain new users every second, so from that you can already gauge just how many people you can start exposing your company to. Aside from that, it helps to connect with your medical leads through a social network. Some marketers and decision makers say that they are more receptive to people they have connected with on a social network than those that just send them emails and make cold calls.

Direct more traffic back to your site – What makes being social so helpful to your cause is that it directs your prospects and medical leads back to your main site. But aside from that, if you do direct more traffic back to your site, it means that you’re going to need to spruce up your layout a bit, as well as what content is on it. If you keep a company blog, one thing you can do is to put up pictures so that readers have something to look at as they read, and gives them a glimpse of the message your current blog post. Aside from that, image SEO is something you should exploit while not that many people are using it as of now. And images as we all know are part of social media, therefore contributing to your social media marketing efforts.

These are just a few tips to help your medical company generate leads via online means. Don’t just stick to the traditional methods of marketing, go social and be online! Sure enough, marketing in healthcare is better when you employ social media elements.