Panic is really just the hysterical twin of hype. In business, both can have a radical impact on demand and on B2B marketing campaigns. That doesn’t mean the impact’s going to be good. In fact, they both have strikingly similar downsides.
Perhaps that’s one of the few upsides to the Ebola panic that’s now sweeping the United States. Forget the actual epidemic. The anxiety and paranoia that this whole mess created can be its own disease!
It’s not that hard to see the kind of lessons B2B marketers can learn here. Sharing expertise is a common tactic for attracting interest, which in turn attracts potential B2B leads.