Cold-calling is single-handedly one of the best methods of generating leads. For medical companies, this is one way in which they can acquire medical leads. Some say that cold-calling is NOT a sales activity, but more of a lead generation method. You may also hear some people say that you shouldn’t force a sales meeting during a cold-call. So, if these things are said to you, what would you start thinking? Is cold-calling for medical leads not that effective if it IS NOT a sales activity? And what do we mean by not forcing a sales meeting during the course of a cold-call? Let’s get into that right now.
Cold-calling is NOT a sales activity? – Cold-calling can both be a sales activity and not a sales activity. It all really depends on how it is used. At one point, a company that employs cold-calling for medical leads may merely do it to connect with their clients and prospects, as well as to conduct quick survey calls to gain an idea of what the market and current preferences of each individual company are. At another time, another company may start doing cold-calling but the difference being that they start “selling” instead of using the traditional approach of generating an interest within their products and services. So, cold-calling can be used both purely as a sales activity, or just an activity to perform medical lead generation without the intention of making a sale upon initial contact with their prospects.
Sales meeting during a cold-call? Yes or no? – When using cold-calls to generate medical leads, it really depends on the marketer who is making the call. Medical telemarketing is a medium which can be used for increasing sales and for better lead generation efforts, however it falls entirely upon the marketer involved. Still, it may not be wise to force a sales meeting upon a prospect during the course of a cold-call. This is because cold-calls are, in essence, random calls that are made to prospects. They have no knowledge that they were about to be called, unless of course the company that is doing the calls uses opt-in mechanisms such as emails. Moving on, put yourself in the shoes of your prospect. How would you feel if you receive a call out of the blue from a marketer, and he isn’t the accommodating type, but rather the type that is pushy and tries to force you into agreeing into a sales meeting. If you think about it, it isn’t pleasant, is it? So, during the course of a cold-call, you MAY go for a sales meeting, but make sure to secure the interests of your prospect before you start.
Cold-calling is a great medium which can be used by marketers for medical lead generation. All that is needed is that the marketer have proper knowledge on what to do and what not to do during the course of the call. Hopefully these marketing tips give some much needed help and advice to those who need it. Make use of these marketing tips for generating medical leads and see how they affect your campaigns.