When people think healthcare expert, oftentimes people are thinking cells, medicine, disease, and an advanced degree. They don’t necessarily think of bureaucracy, management, and business. Healthcare is more often represented as the doc in the lab coat, not a bunch of corporate suits.
Reality of course paints a different picture (and for some it’s not pretty). There’s plenty of business expertise needed in the industry of healthcare. The good news is that this no longer means you have to be a neurosurgeon just to share insight that can be valuable in the healthcare market.
Now why does this matter again? Secondly, what exactly are the areas that require expertise besides that of human anatomy and biology?
Why it matters
Sharing expertise is the signature step to attaining thought leadership. Thought leadership and B2B lead generation are long-time partners. The former helps the latter through powerful content marketing strategies that establishes your business as a reliable, credible source of solutions.
And in healthcare, plenty of the industry’s problems lie often as much in economics and practice/hospital management as much as in disease and unhealthy living. So if you want a bit of thought leadership to boost your appointment setting numbers, don’t overlook healthcare just because you don’t have an advanced degree in microbiology.
Other subject matters
As you may have already guessed, there’s plenty room for business subjects in the field of healthcare. Here’s a list of some of the common issues:
- Patient relations – Customers and patients aren’t that much different save for the fact that patients just tend to have a lot more at stake when it comes to physical health. However, that only makes it more important for doctors and other professionals to establish good relations with their patients. This can include they way interact but it can also include the means which they store and handle patient information.
- Compliance – Every industry has its standards. Some however are more federally imposed than others. This means that you don’t just need science. The industry needs people strongly familiar with the laws that uphold quality in the industry.
- Billing – Pills are one thing but the costs of healthcare are actually just as much a trademark of the industry. But of course, billing has a lot more to do with accountancy, financial management, and even politics. So if that’s more of your thing, a venture into healthcare isn’t entirely out of your league.
Glorifying healthcare as a prestigious, scientific field is understandable. It’s in the business of saving people’s lives. However, science isn’t the industry’s only component. Sharing your expertise shouldn’t necessarily be a problem.