Medical Leads Aren’t Always About Medicine

There’s a lot you can learn from the mindset behind the alternative medicine movement.

It’s not just that folks rely too much on chemical based drugs to cure health problems (mentally or physically). Neither is it just about looking for ways besides colorful pills, strange tasting syrups, pointy needles, or paying people with a costly degree.

It’s about knowing that you don’t necessarily need a medicinal product for marketing to healthcare institutions and professionals.

As the old saying goes, “laughter is the best medicine”. Sure a cure for cancer would be a hot sell whether it’s to private doctors or whole enterprises.

Take that bit about laughter for instance. It’s not just the humor part but also other things that could positively affect health care besides medicine. These “positive effects” comes in many forms and your target healthcare market would pay for it just as much as they would pay for pharmaceutical supplies.

The Magic of Technology

People say that technology is unhealthy due to addictive behaviors as well as excess automation.

Now that’s not necessarily true in most cases. A lot of devices today are made for the intent of providing an easier lifestyle especially for the disabled.

Take word processors for example. There are a lot of potential writers in children especially in our generation today. Suppose however that one of them has a slight hand deformity that makes handwriting difficult. Word processor technology could be the one key that will let them express ideas that would’ve otherwise been impossible to express.

Other examples include the health benefits of video games. It’s been for quite some time that they can strengthen nerves, improves eyesight, heal mental problems and even slow down aging. While the possibilities of addictions persist, combining the benefits with the right measures can make for good therapy.

The Discipline of Fitness

Healthy doesn’t always mean Arnold Schwarzenegger. Any form of sports or recreational activity can enhance self-confidence, self-discipline and self-awareness.

Churning out MVPs isn’t always the goal for institutions that integrate fitness as part of treatment. It’s like the Japanese style of kendō where training is mean for lasting discipline rather than aim for a momentary and quick victory. Other similar concepts would be yoga where spiritual meditation largely contributes for you to have an open mind and body. Stuff like this is increasingly suggested alongside chemical and psychiatric treatment.

Hobbies as Healthy Addictions

Whether it’s something of a tradition or a pop trend, the cultural exchanges in our globalized world has given birth to numerous hobbies. (In fact, in Japan alone the anime subculture was given an estimated revenue of 9 billion dollars.)

The idea here is that hobbies can also be therapeutic and it shouldn’t surprise you if you can tap certain medical professionals about them as part of their own treatment.

Animated and written works have already been used in order to stimulate psychological acceptance and awareness. Why not help those looking to research more into their medical application?

Heck role-playing already has its own therapeutic uses. It may not even be long before researchers come up with benefits of dressing up in costume and acting as different characters.

Art of Timely Leisure

Asides from tech, fitness, or just some form of therapeutic media, relaxation has its own benefits too. Hence, it’s just as necessary as popping pills or paying for a session. It allows people to stop, collect their thoughts, and let loose without having to spend anything except time.

Let’s say your prospect puts people under intense training or a non-stop rehabilitation program. Over-exertion won’t give the benefits they’ll be like a glass of water that’s just pouring all over itself. That’s where they’ll need all the space (and perhaps some tools) to ease up on all they took. Sometimes wasting a little time can save and earn you more than spending effort all in one go.

So there you have marketing and selling with the mindset of alternative medicine. If people and professionals like to suggest new means of treatment and recovery, why shouldn’t you  make a similar suggestion ahead of them? Don’t cross out a foothold in the medical industry if you can find medical leads without needing to sell the medicine.

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