When Sharing Expertise, Check How Far Prospects Actually Follow!

It seems that online reviews are affecting even the medical profession. All the more reason to build up your online reputation right? But of course, reviews can be flawed in of themselves. They could come from particularly disgruntled patients. And in your case, is it really all right to know that an unruly practice is out there badmouthing your firm?

Still, that’s the price you pay when you give away advice but don’t make sure if prospects actually follow. It’s like the old flesh wound joke where the tough guy refuses treatment for injury.

Then, again maybe they’re not all tough guys. Maybe they’re the types who actually have trouble following your advice when you’re sharing your expertise.

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When Medical Lead Generation Becomes a Pit Fight

There’s a lot of hate for RFPs among the sales community, including the ones who cater to the healthcare industry. Why is that?

Is it because of the competition? The pickiness of prospects? Does the value of medical lead generation drop because all it does is throw you into these RFP pit fights?

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Medical Lead Generation Tips – Don’t Abuse the Warning Signs

Medical lead generation is like a doctor’s check up in many ways. You diagnoses the healthiness of a practice’s management, test their compliance, and there are any problems, you urge for treatment.

But when you use symptoms too frequently, knowledge of the bad news might end up paralyzing your prospect’s decision. It’s like working under the possibility that the stress could suddenly cause heart problems.  You’d have to be a particularly brave person to keep working, let alone find an organization full of such people.

Medical Lead Generation Tips – Handling High-Risk Takers

In the healthcare industries, organizations that provide products/services in a bulk to other organizations seem just like another case of one being a doctor to another.

However, there are cases when the doctor becomes increasingly worried about a patient who does nothing but take high risks. They live dangerous lives where every day for them is either death or glory.

On the organizational level, there are scenarios that hardly differ. Everything from labor that risk mortal injury to paying high costs that would take a while to recover from. Finding prospects who turn out to be high-risk takers can foreshadow a tumultuous business relationship.

Why you should qualify them anyway.

Risk-takers aren’t just defined by the size of their risks, the life threatening effort they put in, or the bare scrapes they’ve had.

The best ones are the ones who still manage to stay floating.

Ever wondered what their secrets were? If you think they’d be the stuff of self-help books and success stories, you might be right. That doesn’t exactly make them easier to work with.

There is a pattern to their behavior though and that is what you need to align yourself with so that you can both guide them and brace yourself when they come to you.

  • They have but one goal – It’s easier to succeed when you focus all your resources on it. That is the case when risk-takers bank everything on one thing. Understanding that may not make it easier to help them reduce the risks. It can help you understand why they do what they do.
  • They space their attempts – They’re like sprinters. Once they reach their desired mile, the stop and cool off. Take deep breaths before the next run. If you want a fancier analogy, it’s like firing a superweapon but they need time to reload, recharge, and repair once it is.
  • They’re vulnerable while recovering – It doesn’t take a medic to know this. This might also be where you come in. In any case, the exhaustion of resources doesn’t put them in a good mood for the medical bill. Do your job first. Let them rest until their business/organization is recovered enough to think about payments and such.

On the bright side, you get to see that they get the job done faster and quicker because they ‘sprint’ towards their goals. Others would normally just walk slowly and can afford the occasional delay.

You just need to pay more attention to what happens after the sprint instead of how much strain a rush like that could have on a business. The best help you can give them is not avoiding risks but to help them recover better, faster, in order to make another dash.

Healthcare Lead Generation Tips – Sending Your Own Egg Basket

Health Care Lead GenerationIt’s nearly Easter. And like Halloween, Valentines, and Christmas, plenty of B2B marketers are decking their websites, ads, and other materials with the appropriate icons. In this case, it’s eggs, bunnies, and the chocolate inside all of them.

And if you’re targeting hospitals and clinics, there’s probably an even higher chance that they’ve adopted similar decorations.

What does this have to do with lead generation? Well, if you’re planning to make calls and set appointments you’ve got to make sure your own Easter message isn’t mixed up in all the others.

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4 (More) Pieces Of Information You Need After Appointment Setting

You look at your calendar. It’s going to be another busy month full of sales appointments — or at least that’s what your calendar says. You may think you’re getting face-time with real managers and doctors but in reality you’re probably only scheduling walk-ins. Successful sales appointments need to revolve around real engagement, not just a cold sales pitch. For that, you need to know as much as you can about your prospects, so that your conversations will be warmer and more natural. That’s why, immediately after the appointment setting phase, you’ll need more in-depth research on your prospects.

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The 5 Golden Rules of Following-Up for Health Lead Generation

With an ancient art like prospecting, it’s quite surprising why many of its modern practitioners still fail to follow up with leads the right way. It really goes without saying that marketing and sales folks who overlook this crucial step are wasting a lot of opportunities. From lead generation all the way to closing the deal (and beyond), a clear follow-up plan has to be part of your sales process.

Of course, the follow-up tactics you use vary as the prospect moves further down the funnel. The way you follow up a fresh lead is very different from how you would deal with a prospect who’s already in the decision-making stage. Today’s post looks at prospect follow-up at the first few points in your sales cycle, particularly lead generation. There are plenty of strategies and best practices for following up with leads at such a juncture, but thankfully you only need to take to heart these five timeless rules:

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Medical Telemarketing Tips – Calling the Edges of Civilization

All doctors are busy. However, that has never really stopped medical telemarketing campaigns has it? All you really need is good timing, knowledge of DNC regulations, and finally a relevant marketing message.

But what if a doctor has more than a busy day at the hospital? What if the doctor doesn’t work in one at all? What if their clinic is practically on the edge of civilization?

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Sales Leads – Multivitamins For Business

When you take in sales leads, it is like taking in multivitamins. Like these commercial supplements, your sales leads provide different nutritional values to your sales process. Different vitamins serve to provide different support to various parts of the body. In that same sense, your leads can provide multiple support to different kinds of business marketing processes.

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Lead Generation Tips – Tell What Prospects Sign Up For

Lead generation campaigns commit a mortal sin when they do not tell prospects what they are signing up for. You get so much advice on how to sell something but have you ever tried to put yourself in another’s shoes when it comes to buying? Chances are, there are times when buying advice ends up leaving a stronger impact than your entire lead generation strategy.

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