Appointment Setting Tips – Marketing In A Rough Town

Much like in consumer marketing, your appointment setting campaign might set you up with different types of prospects. While these can include prestigious hospitals and respectable small practices, it can also set you up with prospects who are located in a rougher part of town.

And while your salespeople are called to be professional, you might have some who suddenly have a different temperament once they hear a particular city’s name. Whether it is fictional crime zones like Gotham or real life drug havens such as Ciudad Juarez, dangerous cities continue to exist well into the 21st century.

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Lead Generation Tips – When Fear Drives Your Marketing

Can fear play a role in your lead generation campaign? Is it a good thing or not? Surprisingly, the answer can be either yes or no. As marketing is just as much about dealing with facts, it still also has dealings of the emotional kind (even when it is B2B). When it comes to dealing with fear, you need to know where it strikes, what more specific elements it drives, and how it can hinder or help your marketing strategy.

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Lead Generation Tips – Difficulty And Dr. Mario

Most people view lead generation as a tool to make things easier for their salespeople. On the other hand, it can actually make things harder. Here is the surprise: that is not a bad thing. Crazy as it sounds, there are actually many in the sales profession who embrace challenge more than ease.

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When Lead Generation Meets Non-Profit

The goals of lead generation and non-profit seem so contradictory. On the one hand, you have a process that is all about getting people interested to buy stuff. These may be tools and supplies that are highly sought after but their goal remains oriented towards making money. On the other, you have people and organizations who have less a need for money and more of a need to help those less fortunate. They may not have all the resources but they do whatever they can.

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When Sales Leads Involve Large-Scale Projects

Not all sales leads result in you in working with small to medium practices. Some of them can lead to projects of such grand scale that you will find yourself working with other companies, even competitors, all in order to complete. The most intriguing part is that such relationships could last centuries as the project itself will stand the test of time and keep you working for this particular client far into the future.

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Appointment Setting Tips – Defining Trade Secrets

Sometimes your appointment setting team has a bad tendency to spill trade secrets just to get a prospect interested. Naturally, that is a huge risk and is most often not worth the benefit. On the other hand, some people get confused (paranoid even) because they have lost sight of what defines a trade secret. They struggle with the balancing act of having transparency on one hand and competitive advantage over the other.

What can your marketers do to strike this balance without bringing down your entire company?

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Does Lead Generation Require Split Personas?

It sounds crazy but there are many ways that lead generation can cause you to develop a split identity. It might not be just two but even three, four, or seven! There are just so many personas you can create as there are ways you end up actually doing so.

The strangest part is that you cannot easily say this is either a good thing or a bad thing.

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Getting Sales Leads Beyond Medical Application

Just because you targeted healthcare as your first industry for sales leads does not mean your medical device can be limited to it. In fact, try this little thought experiment. Look at the wheel. All by itself. Note that despite its simple concept, this little shape has become a primary component in many industry devices (automobile, manufacturing, energy etc). The label rarely has any bearing on that function.

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Appointment Setting Tips – On Future Tech Hazards

While new technology has promise, it also has danger. For healthcare and its supporting industries, appointment setting can be a powerful tool for coordinating preparation efforts. This is not the same as finding reasons to discourage technology’s use. Rather, it is in fact a way to maximize it by educating meaningful and health-driven application and moderation.

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How Lead Generation Can Target Prospects On The Move

If you think lead generation is hard when your prospects are one place, it can get worse when they are always on the move. With healthcare being no pushover when it comes to innovation, there is now a growing movement in the industry to make it go mobile.

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