Sometimes your appointment setting team has a bad tendency to spill trade secrets just to get a prospect interested. Naturally, that is a huge risk and is most often not worth the benefit. On the other hand, some people get confused (paranoid even) because they have lost sight of what defines a trade secret. They struggle with the balancing act of having transparency on one hand and competitive advantage over the other.
What can your marketers do to strike this balance without bringing down your entire company?