Appointment Setting Tips – Defining Trade Secrets

Sometimes your appointment setting team has a bad tendency to spill trade secrets just to get a prospect interested. Naturally, that is a huge risk and is most often not worth the benefit. On the other hand, some people get confused (paranoid even) because they have lost sight of what defines a trade secret. They struggle with the balancing act of having transparency on one hand and competitive advantage over the other.

What can your marketers do to strike this balance without bringing down your entire company?

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Does Lead Generation Require Split Personas?

It sounds crazy but there are many ways that lead generation can cause you to develop a split identity. It might not be just two but even three, four, or seven! There are just so many personas you can create as there are ways you end up actually doing so.

The strangest part is that you cannot easily say this is either a good thing or a bad thing.

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Telemarketing Fears? Outsource Those Who Do It All The Time

Many an entrepreneur or business owner (especially young ones) dread telemarketing. The many parodies and negative reactions that stigmatize the process are only first on the list of reasons why everyone avoids it. But despite all that disdain, the phone has remained as a necessary tool for business communication. In healthcare, that same phone can be the only way you will ever communicate with potential customers.

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Appointment Setting Tips – On Future Tech Hazards

While new technology has promise, it also has danger. For healthcare and its supporting industries, appointment setting can be a powerful tool for coordinating preparation efforts. This is not the same as finding reasons to discourage technology’s use. Rather, it is in fact a way to maximize it by educating meaningful and health-driven application and moderation.

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How Lead Generation Can Target Prospects On The Move

If you think lead generation is hard when your prospects are one place, it can get worse when they are always on the move. With healthcare being no pushover when it comes to innovation, there is now a growing movement in the industry to make it go mobile.

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Lead Generation Tips – On Hospitals With A History

Hospitals are a common target for lead generation when you are a supporting healthcare business that likes to aim big. However, never forget that hospitals, whether public or private, are all prestigious institutions. And with that prestige, there comes a lot of history.

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Lead Generation Tips – Beware Of Zombie Leads

In lead generation, there are times when you are called to bring ‘dead’ leads back to life. While such a tactic is very much acceptable and can save your business in times of dryness, you have to make sure such leads are brought back to true life and not as zombies.

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Telemarketing Tips – When Prospects ARE What They Appear

Telemarketing, B2B Telemarketing, Lead GenerationWhen telemarketing (or in any form of communication for that matter), you should never judge just by looks. However, what if there comes a time when a prospect is in fact what they appear to be? These are not about those ordinary prospects who professionally present their work or practice. These are about those more eccentric professionals who behave in ways you think only their cartoon versions would behave.

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Generating Sales Leads During A Stormy Aftermath

You might think that with all this talk about Sandy, you would not think that sales leads are a major concern at the moment. Even so, are you prepared for what happens after (or even during) a major natural disaster? The many actions and countermeasures that businesses take up can actually have surprising repercussions on marketing and lead generators.

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Using Lead Generation To Help Doctors Share Information

Lead Generation, Medical Lead Generation, TelemarketingBoth old and new forms of business lead generation have the powerful capacity to attract certified professionals whose combined knowledge and expertise are critical in a world that is still starving for information. Ironically, one of the perks of this century is that such information should be more widely available due to the rise of online services and advanced communication technologies.

Unfortunately, professions like those of medical doctors are not always up to speed. Many still do not realize how much good they can do for patient education if they combined and shared their knowledge in one place.

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