Are Health Leads Clients or Charity Cases?

Most people don’t like the idea of charity starting to look like business. And for the most part, they’re right that it’s not good.

Although, there are even stranger ways that it can happen and things no longer look so black and white. What do you do when your health leads are trapped between looking like charity cases and looking like actual, high-value clients?

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Sharing Expertise and Success Storytelling

In the medical industry, success stories have become a staple in content marketing strategies. On the other hand, conventional buyers would always like to style their decisions as based on fact. It’s almost contradictory.

On one hand, you get to the emotional storytelling of cancer survivors. But on the other, you have the physicians and managers who seem to only want stats when B2B organizations are sharing expertise. Is this something that your marketers need to reconcile?

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Healthcare Lead Generation Tips – Sending Your Own Egg Basket

Health Care Lead GenerationIt’s nearly Easter. And like Halloween, Valentines, and Christmas, plenty of B2B marketers are decking their websites, ads, and other materials with the appropriate icons. In this case, it’s eggs, bunnies, and the chocolate inside all of them.

And if you’re targeting hospitals and clinics, there’s probably an even higher chance that they’ve adopted similar decorations.

What does this have to do with lead generation? Well, if you’re planning to make calls and set appointments you’ve got to make sure your own Easter message isn’t mixed up in all the others.

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Medical Telemarketing Tips – Past and Prediction

The idea that you can use a prospect’s past to predict their future buying decisions is an increasingly common subject in business. On the other hand, a similar subject is eerily touched by the recent movie Captain America: Winter Soldier.

You have to wonder though: can the past truly be the ultimate crystal ball that marketers and salespeople have searched for centuries?

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Lead Generation Tips – Types Of Pleasing Content

Using content in lead generation is pretty common but first-timers should always do their best to avoid common mistakes. One of them is content that is often not pleasing and is either drawn out or just excessively promotional. To use content like that for lead generation, you need to think like a librarian.

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Qualifying Sales Leads – Strange Gatekeepers

There are some potential sales leads that lead you to eccentric clients and there are some that already connect with strange gatekeepers. Granted, getting stuck at the gatekeeper is already a bad sign. But when that gatekeeper alone is a weird nut to crack, is there any hope of counting this prospect among your sales leads?

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Appointment Setting Tips – Marketing In A Rough Town

Much like in consumer marketing, your appointment setting campaign might set you up with different types of prospects. While these can include prestigious hospitals and respectable small practices, it can also set you up with prospects who are located in a rougher part of town.

And while your salespeople are called to be professional, you might have some who suddenly have a different temperament once they hear a particular city’s name. Whether it is fictional crime zones like Gotham or real life drug havens such as Ciudad Juarez, dangerous cities continue to exist well into the 21st century.

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Lead Generation Tips – When Fear Drives Your Marketing

Can fear play a role in your lead generation campaign? Is it a good thing or not? Surprisingly, the answer can be either yes or no. As marketing is just as much about dealing with facts, it still also has dealings of the emotional kind (even when it is B2B). When it comes to dealing with fear, you need to know where it strikes, what more specific elements it drives, and how it can hinder or help your marketing strategy.

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Appointment Setting Tips – What Season Is It?

Keeping an eye on the seasons is always important in appointment setting. It affects everything from the openness of clients to their availability for client meetings. On the other hand, sometimes even the prospects are more likely to confuse you as to what the season could mean for your lead generation campaign.

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