Have you’ve ever seen a soldier charge into battle without any guns, grenade or a combat knife? Well, maybe there’s stories that tells of such things but it would be foolish to charge into battle without anything on hand, well fist fight is a manly thing but it doesn’t mean they would do it (Your Enemy in the battlefield)
Okay enough with the small talks and let’s get down to business, Supplies. What doctor’s needs to save lives and what hospitals need to maintain. Continue reading →
As medical devices sales continue to grow and change, this will be a challenge to manufacturers. This being said, companies needs the perfect combination marketing strategy to make sure that their sales efforts targets prospects with positive information, as well as top-notch results. Continue reading →
Ever get that time when your B2B sales funnel seems to be moving in slow motion that it’s starting to be alarming? Yup, it’s scary as it sounds. Then again, this instance could be all too familiar to you as it can be an event that has occurred not only once.
Having a business that specialized only to Health Care maybe tricky, it requires you to have the top-quality product or service you could give to prospect or future clients. Of course who would want a Health Care service that is just starting off, I know I wouldn’t. Why? Because most of your clients will be hospitals that are top-notch and don’t want faulty product or service.
Well, the first trailer for Avengers:Age Age Ultronis finally out. And in case you haven’t been following, the premise of the upcoming superhero flick isn’t actually unlike a usual scenario in your prospect’s organization.
Such division however isn’t always beyond the healing capacity of your lead generation strategy.
Some of the problems that characterize marketing can reach the point of cliché. And for the medical industry, one such problem is the imbalance between expectations and reality.
Medical appointment setters often feel like they’ve been served the short end of the stick when, say, a medical breakthrough isn’t actually that much of a breakthrough. But when there’s often a shortage of marketable ideas, what can they do?
There are plenty of things that have changed the way B2B salespeople work. But despite the increased capacity to mine more data and broaden communications, it’s also important to remember what technology hasn’t changed.
In this regard, medical appointment setting, both on the level of patients and practices, have plenty of areas that are at risk of neglect simply because technology offers a false sense of security.
A usual routine in appointment setting involves finding a process your prospect doesn’t do very well and say you have the resources to do it better.
But while problem solving is essential for building up rapport and relevance, it can be misleading in one small way. Just because a prospect doesn’t do one thing right doesn’t mean they’re completely shabby.
These days, the healthcare industry is going to include more and more people with less and less medical knowledge. And surprise! This isn’t entirely a bad thing. In fact, you might want to change your lead generation strategy once non-medical prospects are being counted among your medical leads.