Any form of dependency can get unhealthy (some quicker than others). You have drug dependency but you also dependency on technology, data, government aid, venture capital… For medical practices, the list is endless.
However, just as you would carefully approach one person about their addictions, you need to do with same when telemarketing to these organizations.
All doctors are busy. However, that has never really stopped medical telemarketing campaigns has it? All you really need is good timing, knowledge of DNC regulations, and finally a relevant marketing message.
But what if a doctor has more than a busy day at the hospital? What if the doctor doesn’t work in one at all? What if their clinic is practically on the edge of civilization?
February brings a lot of ideas that center around romance. This is the month where you’ll read about the dating, the hearts, the flowers, and most importantly, the relationships.
And one thing about relationships is that one shouldn’t really keep secrets. Here’s a funny catch, you think that applies only to couples? Clearly, even business relationships can get rocky when some things are left unsaid.
There’s a lot you can learn from the mindset behind the alternative medicine movement.
It’s not just that folks rely too much on chemical based drugs to cure health problems (mentally or physically). Neither is it just about looking for ways besides colorful pills, strange tasting syrups, pointy needles, or paying people with a costly degree.
It’s about knowing that you don’t necessarily need a medicinal product for marketing to healthcare institutions and professionals.
Upgrades here, upgrades there, and after that you get the latest smartphone put on its new pedestal at your local mall. With the rate that technology advances these days, it’s not surprising that plenty people hop on to the latest gizmo trends.
But here comes the misconception. The latest gadget out in the market isn’t always a big consumer hit but it can still be a trend when it involves information sharing and professions like healthcare.
Rickety architecture, unkempt lawns and trees with claw-like branches. Your typical haunted house wouldn’t look out place in a Scooby Doo episode. But despite their associations with bumps in the night, strange lights and noises, and a shady history involving violence, terror and tragedy… the houses in Scooby are really just trick fun houses with a Halloween twist.
These tricked out homes though are good models for your B2B marketing campaign.
When using medical telemarketing to qualify prospects, your biggest red flag is complete rejection of your business values. This is not the same as the typical telemarketing rejection of your offer though. If a prospect just simply does not hold the same values as you do, you are better off finding another one. No amount of money or promise of better business is worth compromising values that have kept your business on a good path.
It is only fitting that a medical lead generation strategy should fulfill the role of the combat medic (or simply medic as they are popularly called). Medics are widely understood to be highly non-aggressive even when they are serving one side of a conflict. And like them, your lead generation process should be geared to a purely supportive role and avoid engaging in the heat of combat.