Entries by Athena Carver

One-to-One Tactic in Lead Generation

There are many tactics available to you for generating leads. Some are “one-to-one” tactics like direct mail and email, and others are “one-to-many” tactics like traditional advertising, public speaking and article writing. One-to-one tactics allow to you reach individuals on a personal level potentially with targeted precision. With the right list selection, you can be […]

A Quick Guide in LinkedIn B2B Marketing

No content marketing strategy is complete without a strong social media strategy. As Jay Baer says, social media is the fuel to set your content on fire. According to 2013 research from CMI and MarketingProfs, B2B marketers use an average of five social media channels to distribute content, whereas B2C marketers use four. Whether you’re […]

Health Leads: The 10 Essential Public Health Services

Improving health care services depends in part on ensuring that people have a usual and ongoing source of care. People with a usual source of care have better health outcomes and fewer disparities and costs. Having a health care providers as the usual source of care is especially important. HCPs can develop meaningful and sustained […]

Telemarketing Medical Leads: Insource Or Outsource?

Increasingly larger companies are recognizing the value of developing in-house telemarketing teams. However, most businesses lack the resources to conduct a reasonably sized project in a practical time scale, for example say, contacting a thousand companies on their purchasing intentions for a particular CAD Medical software within two weeks. All too often telemarketing is carried […]

These Facebook Applications can Drive Your Business to Success

Facebook has become the most widely recognized name in social networks. Social networks allow people to join, and “friend” members or invite others to join and then share and exchange information. The tools that run social networks have some tremendous business applications when you understand what’s behind them. These Facebook applications for business professionals can […]