Upgrades here, upgrades there, and after that you get the latest smartphone put on its new pedestal at your local mall. With the rate that technology advances these days, it’s not surprising that plenty people hop on to the latest gizmo trends.
But here comes the misconception. The latest gadget out in the market isn’t always a big consumer hit but it can still be a trend when it involves information sharing and professions like healthcare.
Rickety architecture, unkempt lawns and trees with claw-like branches. Your typical haunted house wouldn’t look out place in a Scooby Doo episode. But despite their associations with bumps in the night, strange lights and noises, and a shady history involving violence, terror and tragedy… the houses in Scooby are really just trick fun houses with a Halloween twist.
These tricked out homes though are good models for your B2B marketing campaign.
When using medical telemarketing to qualify prospects, your biggest red flag is complete rejection of your business values. This is not the same as the typical telemarketing rejection of your offer though. If a prospect just simply does not hold the same values as you do, you are better off finding another one. No amount of money or promise of better business is worth compromising values that have kept your business on a good path.
It is only fitting that a medical lead generation strategy should fulfill the role of the combat medic (or simply medic as they are popularly called). Medics are widely understood to be highly non-aggressive even when they are serving one side of a conflict. And like them, your lead generation process should be geared to a purely supportive role and avoid engaging in the heat of combat.
When you take in sales leads, it is like taking in multivitamins. Like these commercial supplements, your sales leads provide different nutritional values to your sales process. Different vitamins serve to provide different support to various parts of the body. In that same sense, your leads can provide multiple support to different kinds of business marketing processes.
Lead generation campaigns commit a mortal sin when they do not tell prospects what they are signing up for. You get so much advice on how to sell something but have you ever tried to put yourself in another’s shoes when it comes to buying? Chances are, there are times when buying advice ends up leaving a stronger impact than your entire lead generation strategy.
Be it lead generation or healthcare, getting an explanation for something is not always enough. You have a goal to achieve whether it is getting more sales leads or maintaining medical equipment. Furthermore, it only goes to show how sharing knowledge has its limits.
It is easy to see the similarities between qualifying sales leads and acting like a health inspector. Inspectors look for violations and anything that would compromise public health. Qualifiers look out for anything that would compromise the health of your other sales leads.
A lead generation campaign uses lists that are actually quite like the Naughty and Nice lists used by Santa Claus. On the other hand, the nature of the lead generation process can complicate things when you are trying to figure out which list to put your prospect in.