It’s nearly Easter. And like Halloween, Valentines, and Christmas, plenty of B2B marketers are decking their websites, ads, and other materials with the appropriate icons. In this case, it’s eggs, bunnies, and the chocolate inside all of them.
And if you’re targeting hospitals and clinics, there’s probably an even higher chance that they’ve adopted similar decorations.
What does this have to do with lead generation? Well, if you’re planning to make calls and set appointments you’ve got to make sure your own Easter message isn’t mixed up in all the others.