Knowledge of buyer personas is one of the essential basics of lead generation. You cannot define your health leads unless you know the different types of clients you usually run into. The different personas could be constructed based on your experience or a shift in your marketing strategy, but it diversifies your target market all the same.
On the other hand, there are times when a lead doesn’t seem to fall under a particular persona. What then? For those using personas for the first time, this is usually the point where the system is discarded and that’s bad. It’s like discarding a better way to personalize drug dosages just because nobody did it right the first time. If that didn’t stop entrepreneurs from trying, then it shouldn’t stop you from doing the same with your health leads.
Most people don’t like the idea of charity starting to look like business. And for the most part, they’re right that it’s not good.
Although, there are even stranger ways that it can happen and things no longer look so black and white. What do you do when your health leads are trapped between looking like charity cases and looking like actual, high-value clients?
Contacting business prospects during holidays like Thanksgiving (especially in the healthcare industry) is generally discouraged. After all, it’s commonly presumed that most professionals will be out having dinner with their folks. Same goes for their nurses and other employees and heck, even the hospitals will probably be closing most of their doors to hold enclosed celebrations with their tenants.
However, you never know where a few will be exceptions to this rule. After all, there’s got to be somebody around to keep things running while everyone’s chowing down on a turkey dinner. Here’s how you might be able to work on some health leads even during holidays.
Like many seasonal celebrations, Halloween doesn’t just have you dressing up yourself. It dresses up your house as well! But when you learn more about the tropes and folkore around haunted houses, they can teach you a few surprising lessons about attracting the right customers while scaring the wrong ones away!
Such lessons are can help you improve your appointment setting strategies so that you can avoid wasting time meeting with the wrong customer.
Well, the first trailer for Avengers:Age Age Ultronis finally out. And in case you haven’t been following, the premise of the upcoming superhero flick isn’t actually unlike a usual scenario in your prospect’s organization.
Such division however isn’t always beyond the healing capacity of your lead generation strategy.
Panic is really just the hysterical twin of hype. In business, both can have a radical impact on demand and on B2B marketing campaigns. That doesn’t mean the impact’s going to be good. In fact, they both have strikingly similar downsides.
Perhaps that’s one of the few upsides to the Ebola panic that’s now sweeping the United States. Forget the actual epidemic. The anxiety and paranoia that this whole mess created can be its own disease!
It’s not that hard to see the kind of lessons B2B marketers can learn here. Sharing expertise is a common tactic for attracting interest, which in turn attracts potential B2B leads.
Some of the problems that characterize marketing can reach the point of cliché. And for the medical industry, one such problem is the imbalance between expectations and reality.
Medical appointment setters often feel like they’ve been served the short end of the stick when, say, a medical breakthrough isn’t actually that much of a breakthrough. But when there’s often a shortage of marketable ideas, what can they do?
There are plenty of things that have changed the way B2B salespeople work. But despite the increased capacity to mine more data and broaden communications, it’s also important to remember what technology hasn’t changed.
In this regard, medical appointment setting, both on the level of patients and practices, have plenty of areas that are at risk of neglect simply because technology offers a false sense of security.
If there’s something simple that you can learn from the rise of urgent care, it’s the idea that not everything is an actual medical emergency. Unless the city’s under attack by mutant lizard men or a zombie virus, the worst injury in an ER is someone with a broken nose.
Shouldn’t this be quite a relief for prospects? And more to the point, what’s wrong with idea that not all problems are such big time emergencies? You could be getting more medical leads that way!
You see it in a lot of movies. The main character goes through a typical routine but the next moment they wake, they find themselves in a radically different place. They have no memory of how they got there or how long it’s been. From horror to fantasy, crime to science-fiction, this turn of events can actually reflect a similar scenario for your own marketers and salespeople.
One moment, your health leads are coming in like normal. But the morning after, you wake up and are shocked to find the radical changes in your marketing strategies, your database, your marketing materials etc.
And out of all this, you are at a loss on where health leads now are.