Healthcare Lead Generation Tips – Sending Your Own Egg Basket

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It’s nearly Easter. And like Halloween, Valentines, and Christmas, plenty of B2B marketers are decking their websites, ads, and other materials with the appropriate icons. In this case, it’s eggs, bunnies, and the chocolate inside all of them.

And if you’re targeting hospitals and clinics, there’s probably an even higher chance that they’ve adopted similar decorations.

What does this have to do with lead generation? Well, if you’re planning to make calls and set appointments you’ve got to make sure your own Easter message isn’t mixed up in all the others.

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Medical Telemarketing Tips – Past and Prediction

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The idea that you can use a prospect’s past to predict their future buying decisions is an increasingly common subject in business. On the other hand, a similar subject is eerily touched by the recent movie Captain America: Winter Soldier.

You have to wonder though: can the past truly be the ultimate crystal ball that marketers and salespeople have searched for centuries?

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Outsourced Telemarketing Services – Turning Dependence Into Strength

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Dependence can be a form of weakness but like any weakness, it can be turned into a strength. However, the specifics of doing so are also exclusive to the idea of dependence.

For example, take depending on outsourced telemarketing services to keep your leads coming in and keeping business afloat. It can be like a cripple depending on a crutch or an invalid who has to breathe through a respirator.

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4 (More) Pieces Of Information You Need After Appointment Setting

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You look at your calendar. It’s going to be another busy month full of sales appointments — or at least that’s what your calendar says. You may think you’re getting face-time with real managers and doctors but in reality you’re probably only scheduling walk-ins. Successful sales appointments need to revolve around real engagement, not just a cold sales pitch. For that, you need to know as much as you can about your prospects, so that your conversations will be warmer and more natural. That’s why, immediately after the appointment setting phase, you’ll need more in-depth research on your prospects.

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The 5 Golden Rules of Following-Up for Health Lead Generation

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With an ancient art like prospecting, it’s quite surprising why many of its modern practitioners still fail to follow up with leads the right way. It really goes without saying that marketing and sales folks who overlook this crucial step are wasting a lot of opportunities. From lead generation all the way to closing the deal (and beyond), a clear follow-up plan has to be part of your sales process.

Of course, the follow-up tactics you use vary as the prospect moves further down the funnel. The way you follow up a fresh lead is very different from how you would deal with a prospect who’s already in the decision-making stage. Today’s post looks at prospect follow-up at the first few points in your sales cycle, particularly lead generation. There are plenty of strategies and best practices for following up with leads at such a juncture, but thankfully you only need to take to heart these five timeless rules:

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Medical Telemarketing Tips – Talking About Dependency

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Any form of dependency can get unhealthy (some quicker than others). You have drug dependency but you also dependency on technology, data, government aid, venture capital… For medical practices, the list is endless.

However, just as you would carefully approach one person about their addictions, you need to do with same when telemarketing to these organizations.

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Medical Telemarketing Tips – Calling the Edges of Civilization

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All doctors are busy. However, that has never really stopped medical telemarketing campaigns has it? All you really need is good timing, knowledge of DNC regulations, and finally a relevant marketing message.

But what if a doctor has more than a busy day at the hospital? What if the doctor doesn’t work in one at all? What if their clinic is practically on the edge of civilization?

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Medical Telemarketing Lists – Why Their Data Matters

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The answer really isn’t so obvious. Yes, telemarketers need their data to make the calls everyone seems to dread. Yes, the need it to reach quotas and pitch products you may or may not need.

However, neither should it be a cause for relief that their contact lists are of sub par quality.

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More Medical Leads, Less Mystery

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February brings a lot of ideas that center around romance. This is the month where you’ll read about the dating, the hearts, the flowers, and most importantly, the relationships.

And one thing about relationships is that one shouldn’t really keep secrets. Here’s a funny catch, you think that applies only to couples? Clearly, even business relationships can get rocky when some things are left unsaid.

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Medical Leads Aren’t Always About Medicine

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There’s a lot you can learn from the mindset behind the alternative medicine movement.

It’s not just that folks rely too much on chemical based drugs to cure health problems (mentally or physically). Neither is it just about looking for ways besides colorful pills, strange tasting syrups, pointy needles, or paying people with a costly degree.

It’s about knowing that you don’t necessarily need a medicinal product for marketing to healthcare institutions and professionals.

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