Generating medical leads is no easy task. Heck, generating B2B leads in themselves is no walk in the park. That being said, B2B marketing to sell medical-related products and services requires that a sufficient amount of medical leads be generated, and a campaign to do it continuously be put into motion. Let’s move on to talking about some marketing moves to help you with generating medical leads.
Use events – Lots of people like going to events. In fact, some of your prospects may just be looking forward to being invited to such a thing. If your product or service is not something which you can effectively market through the phone or emails and direct mail, then using events to generate medical leads is definitely a must-do for you. Rather than to just give your prospects and leads an idea of what your products and services are about, you can give them the full brunt of it by having your products and services displayed in action. Do you have some high-tech piece of machinery? Then give your prospects a demonstration! Are you selling a new drug? Hold a seminar to show your prospects the specifics. Using events is a great way to hit up a lot of your prospects in one go. Aside from that, you can generate a higher form of interest from them since you can interact with your attendees in real-time, face-to-face, and show them what you are really about.
Meet for coffee? – If you’ve got your sales representatives running around for you and meeting with prospects, then why not try it over a cup of coffee? It sounds far-fetched and a bit too personal doesn’t it? However, a personal approach such as this can generate warm leads. This is one way in which you can show your prospects that you are dedicated to understanding their needs as a company. You’ve already gone out of your way to meet with your prospects out of their office and in a much more relaxing environment such as a cafe, and you’ll likely get warm responses from doing this. If your prospect shows up for the meet, then you know you’re doing something right. It doesn’t always have to be for coffee, the idea here is to meet your prospects at a place where the environment isn’t as tensing such as the office. Discuss with them in a place where you can still keep your business attitude as well as address them on the level of being another person who is reaching out.
Go with the phone – Meeting your prospects is one thing, talking with them over the phone is another. If you don’t have the luxury of dispatching your sales representatives, then perhaps the phone will suit your needs. The age old approach of telemarketing has always gotten good results and for the medical industry, generating medical leads through cold calling is still the way to go. However, when cold calling, take heed in your activities. Making sales? Well, not really something you should do if making contact with your prospects for the first time. Cold calling is a marketing medium which you should use to understand and gauge the needs of your medical leads. So, if you plan to use the phone, then take this piece of advice in running a medical telemarketing campaign.
These marketing moves for generating medial lead seem pretty basic, don’t they? What’s your idea of an effective marketing strategy to generate medical leads? Feel free to tell us in the comments!