Mobile Marketing: Mobile Messaging for B2B and B2C use

Mobile marketing is special in that it requires your audience to opt-in and is therefore a great way to communicate with highly engaged buyers. And because they’re more engaged, they’re more likely to respond to your calls-to-action, driving more conversions and revenue down the line. So, taking advantage of their interest to the fullest by implementing the right tactics and here are one of the example of how a marketer can do this. Read more

One-to-One Tactic in Lead Generation

There are many tactics available to you for generating leads. Some are “one-to-one” tactics like direct mail and email, and others are “one-to-many” tactics like traditional advertising, public speaking and article writing.

One-to-one tactics allow to you reach individuals on a personal level potentially with targeted precision. With the right list selection, you can be sure everyone on your list at least qualifies as a prospect. Read more

A Quick Guide in LinkedIn B2B Marketing

No content marketing strategy is complete without a strong social media strategy. As Jay Baer says, social media is the fuel to set your content on fire. According to 2013 research from CMI and MarketingProfs, B2B marketers use an average of five social media channels to distribute content, whereas B2C marketers use four. Whether you’re just getting started with social media or looking to fine-tune your plan, this guide is for your LinkedIn B2B Marketing. Read more