Lead generation is, frankly, more a science than an art. It is based on process, best practices, and continuous testing and improvement. As noted, the company with the best process wins. Smart marketers focus on each step in the process, looking for ways to make it more efficient. The end result pays off in lower costs and higher conversion rates to sales.
Reaching out to prospects and generating an initial response begins the process. To break inquiry generation down, one must take a checklist in making the first step in lead generation campaign and that is setting the campaign objectives. Read more