Knowledge of buyer personas is one of the essential basics of lead generation. You cannot define your health leads unless you know the different types of clients you usually run into. The different personas could be constructed based on your experience or a shift in your marketing strategy, but it diversifies your target market all the same.
On the other hand, there are times when a lead doesn’t seem to fall under a particular persona. What then? For those using personas for the first time, this is usually the point where the system is discarded and that’s bad. It’s like discarding a better way to personalize drug dosages just because nobody did it right the first time. If that didn’t stop entrepreneurs from trying, then it shouldn’t stop you from doing the same with your health leads.