If there’s something simple that you can learn from the rise of urgent care, it’s the idea that not everything is an actual medical emergency. Unless the city’s under attack by mutant lizard men or a zombie virus, the worst injury in an ER is someone with a broken nose.
Shouldn’t this be quite a relief for prospects? And more to the point, what’s wrong with idea that not all problems are such big time emergencies? You could be getting more medical leads that way!