Medical Leads from the Flesh Wound

If there’s something simple that you can learn from the rise of urgent care, it’s the idea that not everything is an actual medical emergency. Unless the city’s under attack by mutant lizard men or a zombie virus, the worst injury in an ER is someone with a broken nose.

Shouldn’t this be quite a relief for prospects? And more to the point, what’s wrong with idea that not all problems are such big time emergencies? You could be getting more medical leads that way!

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Are You About to Lose Health Leads?

You see it in a lot of movies. The main character goes through a typical routine but the next moment they wake, they find themselves in a radically different place. They have no memory of how they got there or how long it’s been. From horror to fantasy, crime to science-fiction, this turn of events can actually reflect a similar scenario for your own marketers and salespeople.

One moment, your health leads are coming in like normal. But the morning after, you wake up and are shocked to find the radical changes in your marketing strategies, your database, your marketing materials etc.

And out of all this, you are at a loss on where health leads now are.

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Sharing Expertise and Success Storytelling

In the medical industry, success stories have become a staple in content marketing strategies. On the other hand, conventional buyers would always like to style their decisions as based on fact. It’s almost contradictory.

On one hand, you get to the emotional storytelling of cancer survivors. But on the other, you have the physicians and managers who seem to only want stats when B2B organizations are sharing expertise. Is this something that your marketers need to reconcile?

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Accidents Inside and Outside Lead Generation Campaigns

Those in the medical industry are always prepared in times of emergency. Accidents happen. And while prevention is better than cure, that’s part of getting ready all the same.

Although, this doesn’t only apply to medical emergencies. It’s also good to prepare for marketing emergencies that compromise the outcome of company sales.

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