Handling a sports team can be like handling a business in of itself. The star players aren’t just the employees. The audience is not just the paying customer. It makes sense that plenty of health and fitness related businesses throw their services at their feet as a means to keep everyone in top shape. Look at what Johnson & Johnson is doing as an official sponsor.
These teams however aren’t the only kinds of business prospects that fit this description. If you’re looking for health leads beyond individual care, there are plenty of organizations that demand just as much fitness from their own work force.