When Lead Generation Meets Non-Profit

The goals of lead generation and non-profit seem so contradictory. On the one hand, you have a process that is all about getting people interested to buy stuff. These may be tools and supplies that are highly sought after but their goal remains oriented towards making money. On the other, you have people and organizations who have less a need for money and more of a need to help those less fortunate. They may not have all the resources but they do whatever they can.

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When Sales Leads Involve Large-Scale Projects

Not all sales leads result in you in working with small to medium practices. Some of them can lead to projects of such grand scale that you will find yourself working with other companies, even competitors, all in order to complete. The most intriguing part is that such relationships could last centuries as the project itself will stand the test of time and keep you working for this particular client far into the future.

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Appointment Setting Tips – Defining Trade Secrets

Sometimes your appointment setting team has a bad tendency to spill trade secrets just to get a prospect interested. Naturally, that is a huge risk and is most often not worth the benefit. On the other hand, some people get confused (paranoid even) because they have lost sight of what defines a trade secret. They struggle with the balancing act of having transparency on one hand and competitive advantage over the other.

What can your marketers do to strike this balance without bringing down your entire company?

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Why Undermining Lead Generation Is Shady

If you think marketing and lead generation can have shady practices, you should see how shady your business will appear if you undermine them. While business in healthcare is often treated with an aversion to marketing and promotional activities, you are actually just shooting yourself in the foot with the attitude. What good is working to help healthcare improve when you do everything to keep your efforts a secret? What are you, Batman?

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Does Lead Generation Require Split Personas?

It sounds crazy but there are many ways that lead generation can cause you to develop a split identity. It might not be just two but even three, four, or seven! There are just so many personas you can create as there are ways you end up actually doing so.

The strangest part is that you cannot easily say this is either a good thing or a bad thing.

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Telemarketing Fears? Outsource Those Who Do It All The Time

Many an entrepreneur or business owner (especially young ones) dread telemarketing. The many parodies and negative reactions that stigmatize the process are only first on the list of reasons why everyone avoids it. But despite all that disdain, the phone has remained as a necessary tool for business communication. In healthcare, that same phone can be the only way you will ever communicate with potential customers.

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Lead Generation – Your Response To Troublemaking Customers

Successful lead generation can attract customers of all types be they good or bad. While it is the ideal to always focus on the customer, that does not mean your customers are gods (in fact, even the gods of myth are not all so kind). However, just as your marketing and sales brought you these customers, they are also your response to them when they start making trouble.

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Getting Sales Leads Beyond Medical Application

Just because you targeted healthcare as your first industry for sales leads does not mean your medical device can be limited to it. In fact, try this little thought experiment. Look at the wheel. All by itself. Note that despite its simple concept, this little shape has become a primary component in many industry devices (automobile, manufacturing, energy etc). The label rarely has any bearing on that function.

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Appointment Setting Tips – On Future Tech Hazards

While new technology has promise, it also has danger. For healthcare and its supporting industries, appointment setting can be a powerful tool for coordinating preparation efforts. This is not the same as finding reasons to discourage technology’s use. Rather, it is in fact a way to maximize it by educating meaningful and health-driven application and moderation.

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