Healthcare is never without a need for statistics. They’re needed for research. They’re needed for test results and diagnosis. You need them for lead generation.
In lead generation, prospects are easily impressed by credible statistics. Much of today’s larger marketing strategies make at least one to two references to them:
- Event marketing – Whether you’re just participating with your own trade show booth or organizing the whole thing yourself, you’re likely to use statistic in your presentation. If the attendance has been expanded with the presence of hospital managers and professional doctors, all the more reason.
- Video marketing – Putting up a video is an increasingly popular way to attract searching prospects. The standards of good video though are a mix of optimization and use of a viewer’s time. The video shouldn’t be too long which is why statistics make for good content. They’re small and easily presented in well-understood visuals. However, that’s pointless without the actual numbers.
- Infographics – Speaking of visuals, more and more website marketers are employing the use of infographics. But just like videos (perhaps even more than videos), these require a lot of data for graphs, pie-charts, etc.
But be warned, prospects also have a lot of their own personal resources to test their reliability. You have to make sure that the numbers that you present pass their test.
Some might argue that such statistics are difficult to come by and expensive to produce. Fortunately, you can find cost-efficient alternatives using the same marketing tools you usually use for generating medical leads:
- Social media – People say that the internet has increased the amount of available information and that social networks are the pinnacle when it comes sharing it. Looking at how it works, it does make sense. Publish the results of a single research on a Facebook wall or on Twitter and it spreads to over hundreds and then thousands of users all around the world. Familiarize yourself on social media, engage with people in the same B2B medical business as you are. You’ll definitely find a useful amount of popular statistics to back up your presentations.
- News and current events – Following behind social media, you can also go straight to the usual sources of news outlets and online articles. Keeping an eye out on televised news and even reading the local newspaper also helps. Statistics are likely to be in even higher demand in the news industry compared to yours. That’s enough to earn them your attention.
- Personal research – You can also conduct a little bit of research on your own. For example, you can start run a telemarketing survey targeting your own customers. The reason why this can be cost-efficient is that there are a lot of telemarketing companies available for low-cost outsourcing. Hearing your customers’ feedback directly is not only authentic, you can compare your results to that of the rest of your market.
Don’t be intimidated by the amount of resources people use for statistical research (even in the healthcare industry). Chances are, the tools they use to generate their numbers are the same ones you use for medical lead generation. And if you look at the bigger picture, it’s almost like a self-sustaining, self-evolving machine. Your marketing tools and strategies can be used to generate the statistics you need to improve them!