There are a number of ways to make a sale in the health-care and medical industry. Some medical representatives go from hospital to hospital in search of buyers of their merchandise. Others stay in the office and find clients using a phone directory and medical telemarketing. Some use direct mail, others use email. It is simple enough to see that many different people make use of many different methods of finding and getting in touch with their medical leads. However, the effectiveness of each is still questionable. No one single approach is better than the rest. After all, if there was one single approach that could get the job done, then wouldn’t everyone be doing the same thing? So now let us go into detail about some of these different approaches and their effectiveness in generating medical leads.
- Email marketing – Email marketing is one of the more popular mediums nowadays and shows a lot of promise when being done for lead generation. This can become a medical marketer’s best friend if used properly. Using emails is inexpensive and very efficient, meaning you do not have to deal with that much of a strain on your marketing budget and its lead conversion rate is quite high based even on how many people perform it. Given the chance, you can have a team of around 3-5 email marketers and a team of online researchers to find more email addresses to add to your email marketing list. That being said, this medium works very well for medical lead generation. All you need to remember here is to keep your content relevant and attractive to your prospects.
- Medical telemarketing (B2B telemarketing) – A lot of businesses and people still stick to the age old approach of telemarketing. Nowadays, B2B telemarketing has risen to the heights of becoming one of the most used mediums for generating not just medical leads, but even B2B leads for a number of industries. As a direct marketing medium, it has high penetration rates and can connect marketers with their target decision makers on a much higher basis than other approaches. This has made medical telemarketing one of the prime choices for medical businesses that want to increase their close rates and get high-quality medical leads. You can obtain these services through outsourcing with a telemarketing services provider, or you can go with having your own in-house department. It all depends on your budget though as in-house telemarketing may cost a lot and weigh heavily upon your operational costs. Also, if it isn’t within your budget, outsourcing may also not be an option. However, medical telemarketing is still a method to give a shot, truly worth every buck you spend on it.
- Direct mail – Direct mail, as said by some, has become expensive and inefficient unlike back when it was used to a major degree for marketing purposes. Some have switched to email marketing as their alternative to direct mail, however, direct mail still shows plenty of promise in terms of generating B2B leads. Although it may be expensive end inefficient, consider just how much mail your prospects have in their mailboxes? Unlike with email inboxes in which a prospect sees hundreds of unread mail, when you send direct mail you send a physical object, something which your prospects can clearly see. If they go through their mail on a daily basis, then they are bound to find what you sent them and therefore have high chances of them reading it and finding your company. So for medical lead generation, direct mail is still one avenue to exploit.
These mediums are some of the most widely used by marketers. Manipulating them to suit your needs is what you need to do, however, you need to determine which of them is the best to use for your business. In your hunt for medical leads, there can be multiple answers so give them a shot and see how it works.